Emma Valentiner

Profile

A professional writer with 10+ years of experience in creating content for inbound marketing campaigns, mobile apps & the web. A social media manager with a proven ability to build vibrant, active online communities. Focused on representing brands with an approachable, authentic voice, improving user experiences and simplifying complex technologies.

Content Lead & Community Manager | Intel Security
Montréal, QC 07/14 – 04/16

• Principal writer of in-app content for True Key, a multi-platform password manager. Providing simple, accurate content to improve user experience based on thorough product knowledge & customer feedback
• Implementing content versioning system using GitHub to provide all teams with current product content, eliminating errors & improving workflow
• Creating & maintaining comprehensive product glossary & style guide; detailing terminology, legal/trademark guidelines & key messaging. Used across entire product group to maintain consistency & accuracy across all platforms, supported languages & campaigns
• Collaborating with multiple teams to ensure True Key brand voice is consistent across support interactions, social channels, supported languages & other products
• Community Manager, engaging daily with product users, providing support and gathering feedback using GetSatisfaction, Facebook & Twitter

Content Lead & Social Media Manager | PasswordBox
Montréal, QC 04/12 – 07/14 (TO ACQUISITION BY INTEL)

• Social Media Manager for password management start-up, engaging with users on Facebook, Twitter, Google+, Crunchbase, LinkedIn, Google Play. Growing audience over 320% in 11 months. Recognized for high social engagement by independent analysts (View article)
• Principal marketing & product writer. Responsible for all blog posts, newsletters, product emails, FAQs, social content, award applications, support scripts and white papers
• Customer Support Lead, created successful support approach based on the Nordstrom Way, providing stellar customer service & turning dissatisfied users into vocal product advocates
• Created script, storyboards and voice-overs for product videos; including welcome tours, how-tos, App Store trailers and informational videos

Freelance Writer & Editor
Seattle, WA/Montréal, QC 05/06 – 09/13

• Ghostwriter for popular author's blog, contributing 3 - 4 articles per week on a wide variety of topics (technology, transportation, history, lifestyle)
• Lead Writer, Editorial Director & Social Media Manager for BeSleek.com, a Montréal-based style website
• Contributing Features Writer as 'Gadget Girl' for national publication, Naked Eye Magazine
• Children's Book Editor, 'Henry the Hippo' (purchased by online publishing house)
• Building and managing clients' web presence through social media platforms (Twitter, Facebook, LinkedIn, etc.)
• Strong ability to adapt voice and tone to fit client needs and develop and maintain brand consistency
• Clients included: Orion Wellspring, Inc., Vivid Foods, Seevibes, Beso TV, BeSleek.com, Foodwise Northwest, Clarion Care, ZeAgence, Lakeside Advisors and Naked Eye Magazine
• View additional freelance projects & work samples

Projects Coordinator & Copywriter | Palazzo Intercreative
Seattle, WA 04/07 - 05/08

• Principal team member for creative agency's largest client, developed new campaign strategies and key messages to meet the specific needs of several markets
• Agency copywriter; work included print advertisements, commercial scripts, event videos, PowerPoint presentations, marketing materials, Annual Report articles
• Editing, proofreading of all agency print work for appropriate language, grammar, spelling, brand/voice consistency
• Developed and implemented several projects to extend client's visibility among younger demographic by using social media
• Co-directed successful live fundraising event involving multiple visual elements (models, video clips, live performances); managed 5-person AV team and client volunteer staff
• Event speechwriting for client executives

Administrative/Executive Assistant | Palazzo Intercreative
Seattle, WA 12/04 - 04/06

• Provided administrative and secretarial support functions for Telly Award-winning advertising/marketing firm
• Reception duties included multi line phone system, office supply orders, staff travel arrangements, maintaining comprehensive agency client database & samples library
• Managed multiple priorities and client projects including: print/video production, event planning
• Editing, proofreading of all agency print work for appropriate language, grammar, spelling, brand/voice consistency

Education

University of Colorado at Boulder | 1997 - 1998
Studio Arts major - photography, printmaking (intaglio, lithography) emphasis
Rhode Island School of Design | Summer Program 1996 (by invitation)
Drawing, sculpture emphasis

Skills

Mac OS, Wordpress, Ghost, Markdown, GitHub, HTML, CSS, Javascript, Desk by Salesforce, Mailchimp, Slack, Rally, Agile/Scrum, photography, music (vocals, guitar, piano, songwriting, live performances & studio recording), fluent in French